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Strategy: Use Content to Validate Your Idea
Here's a simple strategy you can use to get feedback on your idea early
Christopher Hines
June 02, 2025
In partnership with
🧠 Strategy of the Week
A secret way to use content to get early users to love your idea.
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Get hundreds of early prospects with simple content!
Why it matters: Each prospect you can get to see your idea early is one more beta user. The key is to focus on ideal users over everything else.
How to use it:
Ask engaging questions around the problem. People are selfish. They mainly care about themselves. Making videos or writing posts about your product is a waste of time. But if you have questions about issues they face around the problem you care to solve, you can immediately become more valuable to the marketplace.
Create a Content Engine to stay in front of your customers consistently! The worst thing you can do is post and stop posting. Be consistent and relentless with the content that you post. The marketplace will pay attention eventually.
🎥 Original Content Drop
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