How to Leverage Other People’s Audiences to Grow Fast

If you’re trying to grow your business, content, or personal brand, there’s one shortcut that most people overlook: leveraging other people’s audiences (OPA). Instead of spending years slowly building your own following from scratch, you can tap into communities that already exist. This is one of the fastest ways to gain traction, attract leads, and position yourself as an authority in your space.

Let’s break down exactly how you can do this, step by step.

Step 1: Identify the Right Audiences

Before you can leverage other people’s audiences, you need to know who to target. Your goal is to find communities, influencers, and brands that already attract your ideal customers. This can include:

• Industry newsletters – Newsletters that cover topics relevant to your business.

• Podcasts – Shows with an audience that aligns with your ideal customer.

• YouTube channels – Creators who discuss topics relevant to your niche.

• Social media influencers – Twitter, LinkedIn, Instagram, or TikTok accounts with engaged audiences.

• Communities and groups – Facebook Groups, Slack channels, Discord servers, or Reddit communities.

• Guest blogs – High-traffic websites that publish articles in your industry.

The key here is alignment. You don’t just want any audience; you want an audience that’s already interested in what you offer.